Too often you see great looking websites that are let down by the their text content.
By poor text content I mean spelling mistakes, over waffly paragraphs, too much technical jargon, confusing and irrelevant information. The list goes on!
The truth is, it doesn't matter how fantastic your web design is – if your text content isn't up to scratch you're going to lose potential customers. Remember, your website visitors are fickle creatures. They literally evaluate your website and whether they want to stay and browse within seconds!! First impressions truly do count when it comes to websites!
So how can you make sure that your website text content is in tip-top condition? Here are a few tips…
- Read through your website text thoroughly and check for spelling mistakes and grammatical errors
- Check to see whether the current text content is valid and up to date?
- Does the text make sense? Would you understand it if you were a potential customer?
- Are there 'key search phrases' within your text that customers are using to find the same kind of products and services that you offer?
Remember, writing text for websites is an art. Web site text always needs to be relevant, informative, and succinct. Are you really the right person to be creating and writing that text?