Every smart business owner in today's world is well aware of the importance of having a great website for the company. That's because, customers are likely to browse the internet when looking for information about any goods and services they need - even if they do visit the brick and mortar establishment eventually.
To attract the interest of potential customers in your company and products, you need to make it easy for them to locate you on the web. For this reason, more than a quarter of businesses choose WordPress as their Content Management System (CMS). In other words, as the statistics released by ManageWP reveal, by March 2016, WordPress had captured around 60% of the global market share.
Why do Global Businesses Choose WordPress?
The answer is simple. Every business owner wants customers to land on the company website, look around at the products offered, and place orders to get high volumes of sales. For that to happen, search engines like Google, Yahoo, Bing, Safari, or any others must find the websites and put them on their pages of search results. Each time a customer needs a product, she is likely to enter the name in the search bar of her browser. The search engine looks for websites that carry the product and lists them for the user to choose from.
When you use WordPress to create the website, it will have all the elements necessary for search engines to find it quickly. This process is Search Engine Optimization or SEO, as it is more commonly called.
WordPress Allows You to Create Your Website Easily and Economically
Any layperson that has absolutely no knowledge of coding, HTML, plugins and other technical details can set up a website that matches the ethos and product category of his company. You only need to pick and download one of the many free themes that WordPress has. The package comes with a set of clear, simple instructions that you can follow and have the website ready in no time.
Choose a great web host, and you're all set for an economical online business without the need for hiring the services of a digital marketing company. You'll soon have a virtual storefront that looks impressive, professional, and attractive. You’ll entice visitors to stay on and look around long enough to place an order.
On the other hand, if you’re well-versed in writing and understanding code, you’ll be delighted to find that WordPress is an open source software. This means that you can customize your website according to your specifications by making changes in the code. Add and remove the features according to personal choices and the requirements of your company.
WordPress Comes with all the SEO Elements Needed
Once you choose WordPress, you can rest assured that it will take care of the search engine optimization for your site. Here are a few of the important features it includes:
- Search Engine Friendly Code: Although WP uses the PHP code, the pages it creates are in HTML that is easily identifiable by search engines. The newest themes available today like Genesis make use of the positives of the highly advanced HTML5.
- Smart Permalinks: The permalink is the address of every page of your website and includes words from the page heading. In this way, the permalink informs search engines about the details available on the page. WP now has a standard setting that lets you choose the permalink.
- Titles and Headings: WordPress allows you to add headings and subheadings in the content of your page. The title of each page automatically forms part of the h1 tag without the need for adding HTML tags separately. Accordingly, you create content that is organized and has a great flow.
- Content Creation: High-grade content with the proper keywords and key phrases works very well to attract the interest of search engines. WP makes it possible for you to create that content thanks its user-friendly word processor.
- Media Library: WP has a media library where you can upload hi-def images, infographics, videos, and other media that lends audio and visual appeal to the content you create. Choose and add the media in the pages of your website.
- Ability to Optimize Media: WP makes it possible for you to optimize the media for search engines by adding ALT tags to the images in your content. Now here’s another valuable SEO tool.
WordPress Includes the Other Must-Haves of a Great Website
Aside from being economical and ideal for SEO, your website needs a bunch of other features to make it attractive to search engines. WordPress can help you with all of them.
Google takes into account the loading time of each website when searching the internet. Your site has a better chance of getting picked up if it can load quickly in its standard configuration. Make sure you choose a high-grade theme and good hosting service. Even if you have a slow loading website, you can always download and install a WP plugin that can rectify the problem.
Latest of Security Measures
The search rankings of your website are likely to drop if search engines suspect you have viruses or spam content. You also risk incurring Google penalties. WP can help protect your website from spammers and viruses by offering various security measures like firewalls, restricting the number of login attempts, and multi-layered logins, among others. WP developers are always releasing new security plugins, and if you're working with a premium theme, you might also receive alerts and information about new plugins that you can download and install. And, if you do get hacked, you'll find all the community support you need online on how to deal with the problem.
Compatibility with All Devices
Given that in today's times, users like to browse the internet while on the go, search engines prefer websites that are compatible with all devices including cell phones, laptops, desktops, tablets, or any other. If your website is not mobile phone-friendly, Google may opt to drop it from the search page results entirely. If you don't have a mobile-friendly website, simply download the relevant plugin like Jetpack, and you're all set with a cell phone version.
Social Media Sharing
Every website must have the various social media buttons that users can click on when they want to share a piece of interesting information or product on your website. Social media sharing is essential for your business in more ways than one. To begin with, you’re likely to get organic traffic on your site in addition to the users finding you on Google. Further, each time you get a share or a like, Google keeps it in consideration when ranking your website. You can use different plugins like SumoMe, Jetpack Sharing, Digg Digg, Flare, and countless others. Use these tools to choose from more than 200 social media platform icons. Think Instagram, Facebook, Google+, Pinterest, Twitter, and LinkedIn, to name a scarce few.
WordPress has a Mind-Boggling Collection of Plugins to Choose From!
WordPress has a stunning range of themes and plugins in its directory and is constantly adding to it with the latest and most advanced of tools for your website. Here are some of the most valuable ones;
The Yoast SEO package is the most valuable SEO tool for your website. With the help of red and green indicators, the plugin lets you know if the content you've created is easy to read by rating it on the Flesch-Kincaid Readability Scale. Yoast SEO will also tell you if you've exceeded the optimum percentage of passive voice sentences and if you need to shorten your sentences for clarity. Most important, it will let you know if you've included the keyword an optimum number of times. Trust Yoast to include XML sitemaps, robots.txt, and other features in addition to helping you write the perfect SEO title and Meta description that search engines display on results pages.
Other Essential Plugins
Aside from Yoast, you can choose different plugins according to the requirements of your business. Like for instance, Google Analytics, Google Search Console, image-improving tools, website integration plugins, Monster Insights, WP Forms, Sucuri, OptinMonster, and many more. Every one of the plugins can enhance the user experience of your website, capture contact information for email marketing, and develop a dedicated customer base.
WordPress Offers You All the Community Support You Need
WordPress is the most popular of Content Management Systems, and since it's been around for so long, you'll find an extensive range of community support websites, forums, resources, and other platforms. Each time you have a problem, you only need to type your query into the search bar of your browser. You'll find an extensive list of websites with people willing to help you with the issues you face. They may also have ready solutions for you having sorted through the problem before. Try websites like WP Beginner, Elegant Themes, ClickWP, FixMyWP, and GoWP, among others.
Here’s another option - of contacting WP. They have a team of highly-trained developers and tech experts who’ll provide you with the guidance you need. Or, you can read the many articles on the internet that can provide you with the in-depth information you need.
WordPress is a Robust, Mature Content Management System Tool
Given all these positives and features, it is clear that WordPress is the handiest platform to use as your content management system. It is constantly evolving and keeping up with the latest Google and other search engine algorithms to provide you with the largest traffic possible for your website. Perhaps, the best positive is that even if you've already set up a theme that has become outdated, you can simply download the many available plugins and upgrade your digital systems without the need for making significant changes.
WordPress is fully compatible with search engines and has all the tools necessary for excellent SEO. Choose WP, and you'll find that managing your virtual store is easy and streamlined providing great customer experience to maximize sales and the ensure the success of your business.