Building a business is only the first step.
While some business owners may think that online marketing is similar to advertising, top entrepreneurs believe that it is more than that.
Marketing covers the whole process of bringing a service or goods to a client. This process includes knowing what products to sell, how to sell them, and how to promote them. The success of your business will depend on the strength of your marketing strategy.
When it comes to online marketing, there are two methods businesses may use to help their business, and these are inbound and outbound marketing.
So, how do these tactics vary from each other, and how can they help a business? Let’s find out.
What Is Inbound Marketing?
Inbound marketing is famous for its way of drawing, changing, and linking buyers. This method happens by blending marketing channels in digital marketing.
Marketing channels include search engines, social media, and content marketing. As such, marketers use these means to draw the attention of their customers inwards towards their business.
Also, with the help of a diverse content strategy, this approach is a great way to convert people into buyers and business promoters.
How Can Inbound Marketing Benefit a Business?
With the growth in technology, social media, and Internet use now, many believe that marketing plans keep the inbound strategy at the core of it all.
Helps Generate Quality Traffic
Inbound marketing helps in producing quality leads, and it relates to a buyer who is seeking a product or service that the company offers.
This approach singles out users based on their concerns and needs. It means that businesses will attract customers who need its products and services. Ultimately, this yields proper site traffic, which gives a much better chance to obtain leads and turn them into deals.
Promote Customer Relations
Inbound marketing is about giving consumers the clues they need creatively. By using inbound marketing to present your brand as a decent source, you can expect that buyers will come to you when the demand grows.
The charm behind producing content online is that it allows easy sharing of content. This effect means boosting the chances of brand promotion from loyal buyers. Also, it opens the chance for your content to be seen and shared not only by your audience but by the audience of your clients as well.
Practical Way of Marketing
Inbound marketing is a practical way of promoting a business. Since setting up a website can be notably cheap, and that adding blogs to a website is free, inbound marketing is indeed more economical compared to outbound marketing.
This approach is a vital aspect mainly for companies that have a short budget and need to make sensible use of the resources that they spend on their marketing.
What is Outbound Marketing?
Outbound marketing applies the usual forms of marketing to reach audiences by using print ads, TV commercials, sales calls, and more. It takes a broader approach in general and aims to reach a larger audience.
We can see that the aim of outbound marketing is to start a conversation by building awareness around a specific product or service.
Who Applies Outbound Marketing Techniques and Who Benefits From It?
Although the new and creative shifts in technology have made outbound marketing lose some of its charm, many companies are still focusing on it.
Why is this? Some companies want to increase their visibility by reaching as many potential customers as possible. Think about it like this. A specialised software company will do better with the inbound marketing approach.
However, a company like Dollar Shave Club was very successful with outbound marketing because every male with facial hair was a potential customer. Their viral campaigns on social media, PPC, and traditional media were incredibly effective using the outbound marketing approach.
Other B2B companies use outbound marketing to reach out to potential prospects using LinkedIn. This approach is a popular outbound marketing strategy because it gets their product or service in front of key decision makers.
Still, whether big or small, entrepreneurs must learn what works best for their companies and what is ideal for their marketing budget. It’s all a topic of knowing a target market and finding where these targets are most likely to be.
Some people attend trade shows to get their first client and use the money to help fund inbound efforts. Meanwhile, other business owners use the pros and cons style of their planned marketing approach to know which schemes to focus on.
Your company must take the time to figure out what digital marketing strategy will work best for you.
To Inbound or to Outbound? That Is the Question
Marketing is the lifeblood of every business. Without it, your business cannot attract new leads, generate sales, and grow. The more effective your marketing methods are, the more likely your business is going to thrive.
Inbound and outbound marketing offers businesses a new way to attract and communicate with potential customers.
Are you finding it challenging to decide which approach is best for your company? Contact a member of the Globalgraphics team today by calling 0121 667 8667. Our team can help you build a successful strategy that prioritises the needs of your business.