Can you believe we’re now heading down that fast roller coaster dip to Christmas 2022?
This year promises to be frantic for online shoppers looking to bag some gifts to avoid the High Street crowds. So as an online store owner, how can you make sure that you get some extra business your way and boost this seasons’ sales? Well, we’re here to share some great ways that you can provide some Christmas magic on your website and make your own festive season one to remember.
Cashing in on the holiday spirit
Is your website geared up for Christmas? With all the competition out there, you simply can’t rely on customers popping by to spend without Christmas cheer to greet them. By ‘decorating’ your home page with elements such a festive colour scheme, showing great gift ideas, best sellers this season, seasonal offers and promotions etc. you’re going to the grab the attention of customers and hook them in.
Create an urgency to buy!
Need I say more about the toilet roll saga of recent years to explain consumer behaviour! We all know that stock levels plummet both online and in-store at this time of the year, especially for those ‘have to be had’ items of 2022! So, it’s time to whip up the frenzy, and get those customers shopping straight away by showing messages such as ‘limited offers’, ‘stock selling quickly’ and ‘last few items’. Of course, no one wants to miss out on getting this year’s perfect gifts.
Win them over
Give your ecommerce website the cutting edge by offering something that your competitors might not. Here are 4 marvellous examples of how you can win over online shoppers this season…
Gift Wrapping: You can provide this as a complimentary service for all orders, for orders over a certain amount, or for a small charge. Many customers will love this touch, may order a few more items on top, and will definitely share the shopping experience with their friends and family.
Free Delivery: Everyone loves an online store offering free delivery and will quite willingly spend up to and over the amount in order to qualify for it. We’ve all done it!
Loyalty Rewards: It’s time to acknowledge those loyal customers that shop with you and perhaps have an offer where if someone spends over a certain amount, they get a percentage off their next order. This can be easily achieved by emailing customers a time limited voucher code, for example.
Free Gift: It doesn’t have to be elaborate but offering a free Christmas gift with each order is enough to put a smile on customer’s faces and win them over. Choose a free gift that looks good quality, is light in weight (so it doesn’t cause too much expense for you) and has universal appeal. You may even want to have your own branding on the gift – it’s a finishing touch and marketing tool that will help customers remember you!
Make shopping easy
Some of us may need help and inspiration with what to buy, so why not inspire with gift suggestions by gender, age and price for example. Others may know exactly what they want, so make it easy for them to quickly find their gifts with a well thought out navigation system. Within a click or two they’ll be on the right place in your website to start shopping.
Make sure your sites speedy!
Oh dear, there’s nothing worse than waiting for a page to load when you’re doing your online shopping. And sometimes, ecommerce website owners aren’t fully aware of this problem! Why not check out your website like a customer would in order to spot any glitches. Poor website speed not only puts off customers but can damage your online search rankings too. But don’t panic! Website speed issues can easily be identified and resolved by a reputable web design company.
Final words…
You’ve invested in your ecommerce website, so make sure that it’s working hard for you. Just employing some of the above will be much appreciated by customers new and old and should help to bolster your sales this Christmas period!
