Your company’s logo might be the first thing a potential client sees.

It’s an integral part of who you are and your logo should provide a brief look at who your company is and what you do.

But how can you do all of this with just a logo?

As experienced logo designers in Birmingham, Global Graphics know how important it is to get your logo right – because it’s something you’ll have to look at for years and years (if done correctly).

Company branding can be a fun and creative task, with the finished product becoming a huge part of your identity. If you are ready to give your company a new look by redesigning your company’s logo, there are some major things you’ll need to consider:

1. What Is Your Company Messaging?

Recognizing your company’s messaging before going about redesigning your logo is important. Different niches will attract certain colours and images to be included in your logo, so understanding the industry around you should give you a clearer look at the type of message you want to convey through your logo.

In a way, your logo should represent what you’d like your company to appear as. Colours, characters, text styles, and shapes can provide an effective look into your brand if created correctly.

2. The Complexity of Your Logo

Logos are meant to be simple and easy to read. They should be able to provide a clean look into what your company is about, but the logo should also be easy to understand and simple.

But that’s not an easy thing to do. Here are a few recommendations:

  • Logos should contain only two colours.
  • You shouldn’t use more than two styles of font in a logo.
  • Use only one piece of imagery within your logo.

Using too much of any of these things will make your logo less appealing to the eye and reduce its ability to make a solid first impression. Make sure to put your logo through a testing period with friends, peers, and coworkers to get a second and hundredth opinion.

3. How Your Logo Will Look Colourless

When you are redesigning a logo, you should make sure that it appears nicely without colour. Your logo may appear in black and white at times and should be easily viewable like this.

As a rule, most simple logos appear nice in black and white, and all great, well-known look great in black and white. So if you succeed in creating a simple, appealing logo, it should transfer nicely to black and white.

4. How Your Logo Will Be Used for Branding

As you begin the process of redesigning your logo, you should think about branding across all platforms. You’ll want to make sure that you can easily use the colours, text, and imagery on your redesigned website and social media platforms.

We’ve worked with many local businesses in Birmingham on their branding. And many get so used to thinking about their branding online, that they forget to consider how their new branding will look offline as well (if applicable to your business). If you have a brick-and-mortar location or a fleet of vehicles, it is just as important to transition things to the offline world as it is for the online.

Are you able to use the new logo and branding across everything? If not, you’ll have a major problem on your hands.

5. Where Your Logo Stands Against Your Competition

Last, but certainly not least, you should look at your competitors. Take your competitors’ logos and compile them on one single page to look at the colours, images, and fonts being used.

What stands out, what doesn’t? What ones do you like, and what do you dislike? By analyzing your competitors, you’ll come out of it with a clearer idea of what you want your new logo to look like.

Looking for Logo Design in Birmingham? Globalgraphics Can Help

The redesigning of your logo is an important job for any company. Globalgraphics is a top logo designer in Birmingham, and we have worked with many companies on providing a fresh look for many businesses in different niches.

The creation of a new logo is more than just that. It’s a new approach to potential clients and a new way of beating your competition.

Are you interested in working with the best logo design in Birmingham? Contact Globalgraphics today at 0121 667 8667.