SEO Process – how to optimize your web site?

To achieve high positioning with Google, Yahoo or any other search engine you must go through a number of stages to make sure your web site has all the correct boxes ticked.

Here is an overview of the Search Engine Optimization (SEO) process and the techniques you are your SEO company / consultant will use to achieve natural high rankings.

This process is put forward as an outline only and before you undertake any major changes to your web site or hosting systems you should take professional advice. Each web site and campaign will differ depending on your SEO marketing objectives. To discuss your requirements in more detail, please fill in our enquiry form and we will contact you.

Stage 1 – Site and Server Analysis:

You need to make sure the foundation blocks for your web site on are good. This means looking at the server your web site is hosted on and how your web site has been built. This will identify if there are any problems with search engines robots looking or spidering your web site.

Here are some of the basic checks that may be performed:

  • server response time
  • server location (i.e. which country)
  • black listed domain names,
  • blocked IP address,
  • slow loading web pages,
  • duplicate web page content,
  • reverse DNS lookup
  • and many more!

Stage 2 – Keyword Analysis and Keyword Research:

Choosing the right search phrases or key words to optimise your web site with is a fundamental stage and you need to make sure you get it right.

People have different process to choose the right search phrases and one such term used in the industry is called 'KOI' or 'Keyword Opportunity Index'. In layman terms, it means how competitive a search term is against the number of competitors competing with that search term and how likely it is you will get on the first page of Google.

Done right, you will have a great web site which will do well on the search engines. Done wrong, it spells disaster from the very beginning. The search terms must be relevant to your web site content, products and services.

There are a number of tools to help you choose the right key words. Here is such tool:

Google key word suggestion tool – see how many people search for certain phrases

Stage 3 – Web site optimization and web content development:

During this process, we look at your web site content and relevance of that content to our chosen search terms / key words. This normally involves

  • creation of optimised web content – this can be called SEO Copywriting.
  • creation of unique web page content relevant to the search terms
  • review page titles, meta data and alt tags
  • an XML site map which can be submitted to Google site map feed
  • improve web content to HTML code ratio and
  • implement 301 redirects.

Stage 4 – Link Building or 'off site optimization'

Off site optimisation looks at increasing the number of inbound links to your web site via a number of processes. These include:

  • directory submission
  • social networking web sites, such as Facebook
  • article creation of submission
  • press release submission

During this process, we try to get links back to your web site using specific 'anchor tags' – for example, 'web design birmingham'. Google and the other search engines will then associate this term with your web site.

Stage 5 – On Going Search Engine Optimization

Now the web site has been optimised correctly, we continually review its position with the search engines, on-going submissions and off site optimisation. This process can be broken down into the following key areas:

  • monthly ranking reports to identify positions and page indexing.
  • re-submission to search search engines and directories.
  • set up and insert Google Analytics for full web site statistics and goal conversions.
  • on-going competitor analysis and comparison
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