WooCommerce can be found in WordPress plugins and is described as, ‘An e-commerce toolkit that helps you sell anything. Beautifully.’

It’s a free open source platform that lets you easily set up an ecommerce store on your site run through WordPress. One might say it’s just another free WordPress plugin but the unlimited potential of WooCommerce makes it an essential tool for a start-up online store.

With over 1.6 million people downloading WooCommerce internationally, it’s taking up a large piece of the Ecommerce industry. It’s extremely user friendly with many possibilities for a small start-up fee. The features make it a popular choice and currently has over 300 extensions.

The Design Aspect of WooCommerce

WooCommerce doesn’t cost much to run but it does take a great deal of time to design it to your desires. It doesn’t come with any design traits, it just gives you the ability to sell your products or services online. The design aspect is dependent on your WordPress theme.

WooCommerce was built by developers to work with most themes available. More often than not, you’ll be able to select a WordPress theme and make it work with WooCommerce. Even better are those themes that were designed with WooCommerce in mind from the beginning. These themes will have the product and service listings tailored to look good with no fuss.

If you’re attached to your WordPress theme and you’d rather stick with it, WooCommerce Web Designers in Birmingham can do all the legwork for you. Whatever route you decide to take, the place to begin your journey is to go to WooCommerce’s default online store, it’s free and it’s called Storefront.

WooCommerce is Flexible for Merchants

WooCommerce is flexible and allows you to manage products in your online store without an expert WooCommerce Agency in Birmingham. However, that same agency can truly enhance your online store if you want it to have additional extensions. You can sell any type of product or service whether it’s physical products like jewellery, downloadable courses, virtual services or affiliate products.

You can put your products into categories, create sale prices, and tweak each product independent of another. This makes it easier for customers and you don’t really need to know too much about the technical aspects to work with the basics.

Appealing Interface

Again, WooCommerce is excellent for the beginner who is starting out with the hopes of building their own online store. You’re not going to be forced to go beyond your comfort zone, especially if you’re already familiar with WordPress. It’s just not as intimidating as some of the other ecommerce platforms out there.

You can build a functioning store in a professional website that is accompanied with a blog, creating a centralized place. All of these component support your online presence and are seamlessly presented online without interruption.

When you’re ready for an ecommerce upgrade, it opens the door to those possibilities with the help of Birmingham WooCommerce developers.

WooCommerce Gives Your Online Store a Professional Look

WooCommerce is free and it’s also really easy to use. You’re going to be left with a professional looking online store that didn’t look free or easy to build. Not only does it look good but it’s also functional in ways that make your business look professional.

The basic platform has detailed order tracking and tools that engage your customer base. You have the ability to do a lot of things for your customers with ease. You can easily update delivery status, offer discounts, offer shipping options and more.


Birmingham WooCommerce developers say that the platform is intuitive to their needs. This makes sense because the platform was created with developers in mind. A WooCommerce Company in Birmingham can migrate your store from the platform it’s at now to the Woo platform. From there, they can customize, apply filters, and build extensions to your specifications.

WooCommerce Features

The comprehensive features of WooCommerce has many pre-installed payment gateways to choose from. There is a lot of space for customizing available to create your own unique online storefront. There have been 39 WooCommerce enabled themes developed and most of them are free from the WooThemes Store. You can change the styles and color themes and have your WooCommerce developers in Birmingham tweak the code to get your store to be just what you want it to be. There are special features within each theme so do some investigating when choosing your theme.

WooCommerce Gains the Benefits of SEO

As WooCommerce runs on WordPress, it gets the benefits of the SEO integrated into it. This allows you to create a marketing strategy for your store. The marketing plan includes enticing offers as well as social media integration to speak with your customer base. Here are some of the marketing options;

  • Discount codes and coupons
  • Wish lists
  • Product bundles
  • Reward programs (gain points when you purchase).

Built-In Analytics

WooCommerce comes with analytics so you can fully understand the moves your customers make on your site. This allows you to plan your business better. Tracking sales and seeing growth trends will help you with your performance reports and keep you informed.

With a lot of the other Ecommerce platforms, you have to set up the analytics system to your website. With WooCommerce, it’s not necessary. The system makes it clear for you with total sales, sales by date, customer statistics, and more. It is all presented through graphs that are easy to read.

WooCommerce Makes You Look Good to Your Customers

WooCommerce makes it easy for you to enhance your customer’s experience on your site. When your customers are happy, they tell others. Your WooCommerce platform makes it easy for you to control customer accounts, create automatic passwords for them, one-click refunds, and the integration of third party services.

WooCommerce is free software but you will have to pay for other aspects of running and Ecommerce store. You have to consider hosting for your domain and the cost of additional extensions for SEO, more payment gateways and other things that make your site the way you want it. Some of the extensions run from $50-$80 on average as a one-time payment. It does offer many features and is flexible.

It does take some time to set up as we mentioned before. If you don’t have the time, consider a WooCommerce Company in Birmingham that knows this Ecommerce platform inside and out. Call us today on 0121 667 8667 or fill in our contact form and we will call you!