Is it really just 6 weeks to Christmas?
2023 seems to have flown by in a blink of an eye, and here we are again being bombarded by festive songs as we navigate the shopping aisles. Which begs the question, what is your online store doing to woo Christmas shoppers this year? If you haven’t already thought about it, then we’ve got some super ideas that you can implement on your website right now. With huge numbers of the UK population turning to online stores to satiate their Christmas shopping needs, you’d be completely mad to miss out!
Decorate Your Website:
Well of course, you’ll need to create that festive spirit by giving your website a little makeover. Think Christmas-themed graphics, banners, and colors and you’re definitely on the right track. Your website’s home page is like the front window of your shop, so make sure you entice in those Christmas shoppers with something fabulous.
Advent Calendar Deals
Just like the excitement of opening a box each day on an advent calendar, you too could replicate this Christmas magic on your own ecommerce website. Having daily deals or discounts throughout the month of December is a great way of encouraging customers to regularly visit, and of course part ways with their cash!
Themed Product Bundles:
Shoppers just love to be inspired with gift ideas, especially when they are saving some money. Creating product bundles or gift sets at a better price than buying items individually is a great incentive and will win customers over.
Limited products:
Do you have any items that you could showcase as limited-edition products. Remember that people will be looking out for unique and different presents to buy. Having an exclusive product that is only available for a set period of time, can drive excitement and create a sense of urgency among your customers.
Holiday Gift Guide:
If you have time on your hands, why not think of compiling a Christmas gift guide on your website? It will make interesting reading for customers and provide them with quick and easy gift ideas. A gift guide will be a great way to showcase your top products, and you could even split it into categories, such as ‘Gifts for Him’, ‘Gifts for Her’ etc.
Personalized Gifts:
Could any of your products be personalised? Personalised gifts are always sought after for Christmas as they have a unique, extra special and thoughtful quality to them. Items that can be personalised relatively easily include ornaments, jewelry, and clothing.
Gift Cards:
Customers like convenience when they shop, and having the option to purchase a gift card is always welcome. You could design your own gift cards and provide them with handwritten messages. For those last-minute shoppers you could even provide the option of virtual gift cards.
Contests and Freebies:
Why not run a special Christmas contest where customers could win a prize, or receive a festive freebie, for example, a photo or caption contest? You could also entice customers to spend over a certain amount to receive a free gift.
Christmas Countdown Timer:
Having a Christmas countdown timer on your website reinforces the limited time left that customers must buy gifts and get their orders delivered. Common sense in spending often goes out of the window during the lead time to Christmas, so a countdown timer can create a sense of urgency and encourage impulse buying.
Free Shipping:
Everyone loves free shipping, so if you can offer this service when customers purchase over a certain amount, you’ll certainly win them over. Don’t forget to highlight your free shipping offer prominently on your website’s home page.
Up your social media efforts:
Make sure that you drive customers to your website by advertising your festive online store, promotions, special items, gift ideas, competitions etc. on your business’s social media profiles. You could start this right now and release posts regularly right up until Christmas.
Closing thoughts…
These are just a few ideas on how to get your online store prepped for those excited Christmas shoppers. It’s not just Christmas, though! Remember that New Year is around the corner too, and online shoppers will be back online to nab themselves bargains from Boxing Day onwards into early 2024!
