WordPress claim to be the “world’s most popular website builder” and, unlike all of the “world’s best” signs you’ll see dotted about New York City, they’re actually right.
According to W3Techs, and widely reported by various other news and tech outlets, WordPress’ CMS platform is used by 64.3% of all websites that require content management. That’s a staggeringly large percentage!
Major online businesses like Zoom, Sales Force and Trading View all use the WordPress as their CMS platform of choice.
So, all in all WordPress is a pretty good CMS platform.
But what makes it so great I hear you ask? Here are 10 reasons that explain why the platform is so good, and why you should be using it for your company.
Number One: Ease & Simplicity
There is almost no point in having a fantastic CMS platform that requires its users to have a PhD in CMS in order for them to be able to use it. With this in mind, WordPress has been developed for the every-day businessman and woman to use.
Users are able to edit existing content, or publish new content, in a simple and uncomplicated fashion. And because of WordPress’ popularity, in the rare occasion that you do stumble across a more complex feature, a YouTube tutorial or the assistance of a colleague should never be too far away.
Number two: It’s open source
WordPress is not actually owned by any specific individual, organisation, or business so technically there’s no one responsible for the platform. Whilst this may sound like a bit of a nightmare, its actually turned out to be one of WordPress’ best features.
The WordPress community, formed by a global network of developers, have chosen to take responsibility for the platform. This community develops and rolls out quarterly updates that introduce of new features and typically improve the platforms security. And because there’s no corporate overlord they have to report too, these updates are completely free.
A CMS platform for the people, managed and developed by the people.
Number three: Optimise your SEO
Before WordPress became the all-encompassing website building and CMS giant that it is today, it was originally a blogging platform. Although WordPress has now diversified away from blogging, it’s made sure to maintain the SEO features that it so successfully developed for bloggers/marketers.
These SEO features remain vitally important and central to all of the WordPress’ current operating features.
Number four: Freedom!
Thanks to the popular and open-source nature of WordPress, all of its users are provided access to a vast network of website developers. This means that as a WordPress user, you’re able to easily move your website to a different provider as and when you please.
Number five: Extensions & “plugins”
Similar to Number four, the major popularity of WordPress means that the platform grants its users access to a lot of different developers, all of which are developing different extensions.
Within WordPress, these extensions are known as “plugins” or small bits of code that improve the functional capability of a website. This is obviously highly desirable for website owners and also enable developers to build websites more quickly.
The best thing is that most of these plugins are typically free, thanks to the open source nature of the platform.
Number six: Experience
WordPress has been around for over a decade. Not only does this mean that the platform is easy to use, but it also means that WordPress users are able to use the platform with confidence and without the fear of losing all their data to a crash. It also means that whilst you’re trying to edit content or publish something new, you won’t be disrupted by a buggy or laggy platform.
In other words, WordPress has aged like a fine wine.
Number seven: WordPress’ is globally minded, just like your business
If you’re business is located across multiple countries, you’re likely going to need a localised website for each country that you operate in. Sounds like a bit of a headache, doesn’t it?
However, fortunately for WordPress users the platform includes a sort of copy-and-paste feature, to help you avoid the painstaking process of developing the same over and over again.
Sites on WordPress can be easily duplicated, customised, and then re-produced in a different language, or time zone, as and when your business requires.
Number eight: Scalability
As your business grows, its highly possible that you’re going to need more than one website. But not to worry, WordPress has been developed with this in mind.
As touched upon in reason number seven, all sites can be easily duplicated, modified, and then re-produced as required. This ‘copy-and-paste’ feature is then also supported by the platforms multi-site capabilities, that enable you to run more than one website at once without the fear of bugs or site crashes.
Number nine: Design Themes
The design themes that WordPress offer enable you to implement the unique branding and style of your business onto its website. There are over 5000 free themes for you to choose from and of course, if you can’t find what you’re looking for within those 5000, then there are many more ‘premium themes’ for you to browse through.
It’s easy to switch between these themes should you wish to change the feel or brand of your website in the future. But don’t worry these themes are often updated within the quarterly update so the design of your website isn’t at danger of appearing outdated.
Number ten: WordPress’ Reputation speaks for itself
As touched upon at the beginning of the article, WordPress and its CMS platform is trusted by over half of all website owners on the internet.
That 64.3% includes the likes of huge multinational companies or government organisations that all receive over millions of visits on a day-day basis. But equally, WordPress is used by many local businesses looking to establish their online presence.
The sheer popularity of WordPress among both industry giants and local businesses, among many other reasons, makes it a great choice for your companies CMS platform.